Need It Keep It

So, I read about this the other day, and the goal of this organization is astoundingly modern and at the same time straightforward: let's make "giving" go viral.

The organization is called Need It Keep It, and the process is simple:

Read the letter in its entirety.

If the money in the envelope comes to the reader at a time that it can have a measurable impact in their life, they are instructed to keep it. In other words, "If you need it, keep it."

Whether they keep it or not, the letter simply asks that the recipient let us know, via phone, email, or through our guestbook, exactly if and how it impacted them.

If they don't need the money in the envelope, we ask that they simply pass the envelope along to someone else, ideally, adding a dollar (or more) to it, if they're able, and compelled to do so...

The organization was created by Don Compton, who started the organization by taking 100 of these envelopes and putting a single dollar inside of it, along with the enclosed letters. Already, the attempts at exponential growth of this idea of giving have taken hold, and the organization has started up its own website, along with facebook, myspace, and twitter pages.

http://needitkeepit.org/

I just found its simplicity inspiring, and saw potential for its presence here at UCLA.